Machine learning (ML) plays a crucial role in modern data analytics by enabling systems to automatically identify patterns, make predictions, and extract insights from large, complex datasets. Unlike traditional methods, ML algorithms can improve over time as they are exposed to more data. This allows businesses to make data-driven decisions with greater accuracy and efficiency. ML is used in various applications, from customer segmentation and predictive maintenance to fraud detection and recommendation systems. Its ability to handle unstructured data, such as text and images, further expands its potential, revolutionizing industries and driving innovation in data analytics.
