The global mobile application market size is anticipated to reach USD 626.39 billion by 2030, exhibiting a CAGR of 14.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth is primarily attributed to the growing emphasis on maintaining a healthier lifestyle and the increasing demand for real-time access to health-related data, aiding users in managing their health, fitness routines, nutritional intake, and various physical activities. Moreover, factors such as declining internet costs, widespread smartphone adoption, rising disposable incomes, and the consequent surge in in-app purchases, particularly in the gaming sector, collectively contribute to driving market expansion.
Mobile Application Market Report Highlights
- The market is expected to experience significant expansion in the foreseeable future, driven by the widespread adoption of smartphones, increased internet accessibility, and the rising utilization of machine learning and artificial intelligence technologies within mobile applications (apps).
- The Apple store segment accounted for the largest revenue share in 2023, owing to a higher monetization rate of iOS apps for revenue gained from premium apps and in-app purchases
- The music & entertainment application segment is projected to exhibit significant growth during the forecast period from 2024 to 2030, owing to an increase in demand for live-streaming apps such as Netflix, YouTube, and Instagram
- The Asia Pacific is expected to emerge as the fastest-growing regional market given the potential the region holds in terms of internet penetration and smartphone adoption. India and China are anticipated to remain the major markets, offering strong growth opportunities to all participants across the mobile application ecosystem.
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Furthermore, there has been a surge in the adoption of on-demand live video consultation apps globally during the COVID-19 pandemic. While remote consultation services had been growing steadily in recent years, the onset of lockdowns led to a sudden increase in demand for live video consultations. This spike can be attributed to the negative impact of the pandemic on individuals’ mental health and anxiety levels, caused by restrictions on movement and the fear of contracting the virus during in-person visits. Consequently, online consultation services experienced significant growth. The user-friendly interfaces and remote health monitoring capabilities offered by mobile applications have further fueled the uptake of healthcare apps for seeking medical advice and consultations.
In addition to gaming and healthcare apps, music and entertainment apps also present promising opportunities for revenue generation. The increasing demand for live streaming apps is anticipated to drive growth in the music and entertainment apps market. Platforms such as Netflix, YouTube, and Instagram offer live-streaming capabilities, allowing users to broadcast to a wider audience. These apps have gained popularity among content creators and social media influencers, who engage with their audiences regularly, enhancing the visibility and ranking of their channels and profiles.
Moreover, the global lockdowns imposed in response to the COVID-19 pandemic have positively impacted the growth of over-the-top (OTT) applications, as people seek entertainment options during leisure time. Consequently, there has been a significant increase in the average time spent on OTT apps during the pandemic, leading to a surge in demand for entertainment applications. However, as governments gradually reopen economies following the containment of the pandemic, it is anticipated that the year-on-year growth rate in the entertainment app segment will return to normal levels.
List of Major Companies in the Mobile Application Market
- Apple Inc.,
- Google LLC
- Microsoft Corporation
- Amazon Inc.
- Gameloft SE
- Netflix Inc.
- Practo
- fit
- Ubisoft Entertainment
- Xiaomi Corp.
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We have segmented the global mobile application market based on store, application, and region.
Mobile Application Store Outlook
- Google Store
- Apple Store
- Others
Mobile Application Outlook
- Gaming
- Music & Entertainment
- Health & Fitness
- Social Networking
- Retail & E-commerce
- Travel & Hospitality
- Learning & Education
- Others
Mobile Application Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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