What is digital marketing? And how to take your career to the next level with it

“As technology has changed everything over the years, everything is now being done digitally, which explains why every industry today needs a digital marketer to ensure that they Provide value. Since most people work long hours, they rarely have time to go out shopping.”

Today, 80% of the world hangs out online, and most people research online before making a purchase.

Online door-to-door service is available to anybody. There are lots of platforms available for ordering food online, such as Swiggy and Zomato. Food is instantly delivered to their doorstep. Nowadays, you can also find transportation services online. Online platforms like Ola, Uber Cabs, Uber Auto, Rapido, and others allow consumers to book taxis, autos, or two-wheelers.

All these platforms provide door-to-door pick-up and delivery services. Aside from this, a lot of employment opportunities have been created. Aside from this, it has now become easy to book railway, air, or waterway tickets online from the comfort of one’s home.

During the COVID-19 epidemic, everything has gone digital. Online platforms are used by people for nearly all daily activities. Throughout the epidemic, there was a 42% increase in the use of online payment methods. While making payments online, apps like Paytm, Phonepe, BHIM, Google Pay, and many more offer benefits. Plastic money is another way to promote and represent cashless transactions. The main motto of Digital India is to become “faceless, paperless, and cashless”.

 

India is one of the fastest-growing digital economies in the world. While there have been many discussions about a $1 trillion digital economy, we first need to know what it entails. An economy that depends on the use of digital technologies, infrastructure, services, and data is known as a “digital economy”. Advances in digital technology have changed the type of infrastructure required to support connected services and operations.

Definition of Digital Marketing

Digital marketing strategy involves connecting a brand with potential customers through the Internet and other electronic forms of communication. A marketing channel includes not only email, social media, and web-based advertising, but also text messages and multimedia messages

By taking advantage of social media channels like Instagram and YouTube, you can make money by becoming an influencer and creating videos. Digital marketing includes YouTube commercials, e-commerce products, Google ads, and Facebook ads. There are many different ways to make money in the digital marketing sector.

 

Advantages of Digital Marketing

Earning

In the field of digital marketing, there are plenty of job openings and prospects to bargain for a higher wage. You don’t need to work with an organization to do digital marketing, which is one of its best features. You can also work from home or as a freelancer. If you have the relevant knowledge or abilities and can prove your achievements, you can negotiate for and receive the desired salary in this field.

Different positions in the field of digital marketing in India are paid according to different pay scales. The digital marketing industry offers a variety of career possibilities with good pay, and it is easy for newcomers to get started as there are so many different areas in which they can pursue their interests. Run your own business, become an entrepreneur, or work as a freelancer. Digital marketing is an excellent source of revenue.

Large no. of jobs

Digital marketing offers an abundance of job opportunities. As there is a high demand for qualified candidates in this field, there are many job portals that you can use to find a position that suits your qualifications and interests. There are many job portals that you can use to find the best possible job

 

Here are 8 job profiles for digital marketing

(DMM)Digital Marketing Manager

The manager of digital marketing is in charge of many different things. Their main goals include developing and refining their company’s digital content and innovating different sales opportunities.

Digital marketing managers develop marketing initiatives that promote a company or service in addition to increasing brand awareness in the online environment. Among other things, they oversee social media campaigns, target client and business leads, and manage website traffic.

Content Strategist

These days, digital communications are driven by customers and clients. Content strategists are in high demand due to consumers’ strong need for the greatest content.

The position of content strategist has become essential to carry out an effective marketing and communications plan, even as content marketing has become the go-to strategy for all types of businesses to update audiences and generate leads. Businesses and in-house marketing teams need qualified content strategists who can create, analyze, and disseminate content to boost brand awareness and lead generation.

(SME)Social Media Expert

An expert in any field is a specific subject matter expert; They are not necessarily authorities, but they do have deep expertise and understanding in that field. A social media expert is someone who specializes in social media marketing. Who has the right to this?

Who is aware of the concepts of branding through various social media tools as well as social media sites? A social media expert understands how to create engaging posts and use social media networks to achieve company goals.

(SEO) Search Engine Optimization (SEM) Search Engine Marketing Specialist

Search engine marketing specialists (SEO/SEM) create, execute, and manage an organization’s overall SEO strategy. The activities they manage include designing content strategy, keyword strategy, link building, web marketing, and web analytics.

An expert in any field is a specific subject matter expert; They are not necessarily authorities, but they do have deep expertise and understanding in that field. A social media expert is someone who specializes in social media marketing. Who has the right to this?

Who is aware of the concepts of branding through various social media tools as well as social media sites? A social media expert understands how to create engaging posts and use social media networks to achieve company goals

(PPC) Pay-per-click Specialist / Manager 

Pay-Per-Click (PPC) Digital advertising situations that focus on effective advertising strategies require PPC specialists. PPC specialists use their expertise to plan and execute digital marketing campaigns that meet a company’s needs.

PPC specialists may work separately as self-employed or freelancers, for PPC companies, or a corporate advertising department. They may handle internal clients (the internal team creating marketing campaigns for the business or organization) or external clients (agency PPC specialists working with external clients).

 

Email Marketing Specialist 

An expert in e-mail marketing is a digital marketer who focuses on building email lists, creating emails, and developing prospects through written communication. To increase brand recognition and strengthen the company’s position in the competitive market, these experts send email blasts, newsletters, and other types of emails using email automation software.

Analytics Expert 

Analytics specialists are tasked with analyzing and classifying data for a wide range of purposes using computer software as well as mobile applications. Along with ensuring system security, productivity, and data management efficacy, they also need to ensure that their systems’ analytical tools and skills support both current and future business objectives.

 

(CRO) Conversion Rate Optimizer / Conversion Rate Manager 

CRO experts are hybrids. They should know testing platforms, website analytics tools, content administration systems, and consumer voice tools (VoC). The more familiar a person is with the ecosystem, the more valuable he or she is to an organization.

It is important to understand single and multiple testing in the transformation field, even though these concepts are prerequisites. Survey skills, knowledge of metrics and website traffic, UX expertise, knowledge of the tech stack, and IT ability to manage projects are all characteristics of successful CRO practitioners.

 

Why and which companies hire digital marketers

The best companies offering digital marketing jobs in India have more attractive opportunities for candidates than growing brand names. Some of the best digital marketing companies like Accenture, Amazon, Flipkart, Fuel Online, and Lounge Lizard. Who wants to hire the best digital marketers available in the market?

By improving their online presence, digital marketing services can help companies reach global audiences, market to niche audiences, maximize conversion rates, increase R-O-I, and drive trackable and measurable results.

 

Why companies hire digital marketers

Reaching a Global Audience 

 

Digital marketing has eliminated all types of geographical barriers, which is one of its biggest benefits.

 

You can welcome customers from abroad and provide your services to people living far away. With one click, you can reach out and reach out to people who might not otherwise know about you.

 

However, we know that given that the global audience is quite large, digital marketing can help tackle this issue.

 

Marketing to Niche Audience 

Niche targeting involves contacting only those individuals who meet your criteria. Digital marketing can help with this. When you use digital platforms to do marketing, you can run ads that don’t fit the characteristics of your target audience by eliminating those that don’t fit your target audience’s characteristics from the audience.

 

For example, you can specify India as a region, then filter the results by women between the ages of 25 and 40, and then filter further by employed women

This is how specific targeting can happen, and that makes it even more specific to digital marketers.

 

Increased ROI 

We see this as the biggest benefit of digital marketing. All business endeavors ultimately come down to their financial needs. Given the wide reach provided by digital marketing, the prices are relatively reasonable and not burdensome. Compared to traditional marketing, digital marketing requires very little expenditure, often even zero.

 

As a result, traditional marketing has a much lower R-O-I than digital marketing. Additionally, it enables startups and small enterprises to utilize digital marketing to its full potential without putting too much strain on their financial resources.

 

Trackable & Measurable Results 

In our opinion, any business strategy is useless if you can’t track your results. In short, it means trying while blind.Creating a solid plan and implementing it is only half the battle. The ultimate objective is to monitor your performance, assess your success or failure, and take corrective action

You can effectively monitor the effectiveness of your digital marketing efforts from start to finish with tools like Google Analytics and Google Search Console.

 

You can choose which strategy works for you this way

 

Improved Conversion Rates

As we saw above, measuring performance helps us determine where our biggest sales are generated so we can target customers appropriately. Our investment in high demanded areas result in higher conversion rate. Finding where a lead originated is difficult to impossible with traditional marketing, thus you may end up wasting you precious time on the wrong leads.

 

However, with digital marketing, this problem can be solved by focusing on the same population that converted the most leads.

 

How to learn digital marketing?

 

Digital marketing can be learned either for free or for a fee. It is possible to learn digital marketing without paying money. If you are not willing to pay then various sources are available in the market. Digital marketing institutes provide training across the digital environment,

So if you want to learn about digital marketing in the entire digital field then you can enroll. However, if you are interested in learning about digital marketing for free, you will only get an overview. For a deeper understanding of digital marketing, you need to enroll in a paid course. And DigiPerform is the best place to learn these skills