Elie Saab reflects on the transformative impact of COVID-19 on the fashion industry, emphasizing the shift toward simplicity, authenticity, and quality. The Lebanese designer views this period as a time for introspection, gratitude, and redefining aspirations. He acknowledges the intense pace of pre-pandemic fashion cycles, which overshadowed creativity and appreciation. Saab predicts a new era for luxury, with customers seeking meaningful experiences and products that resonate with their evolved values. Embracing optimism, he calls for a well-balanced future, prioritizing quality over quantity and fostering innovation to meet changing aspirations. Saab remains committed to inspiring creativity and nurturing self-innovation.
