Usability testing is essential for ensuring a superior user experience by identifying issues and improving the design of a product or service. It involves observing real users interacting with a prototype or finished product to assess its ease of use, functionality, and overall satisfaction. Through this process, designers can pinpoint usability problems, eliminate confusion, and refine features based on actual user feedback. Usability testing helps create intuitive interfaces, reduces the risk of user frustration, and ultimately leads to higher user engagement and retention. By prioritizing usability, companies can deliver products that meet user needs and exceed expectations.
