Artificial intelligence and social media mix together to form a powerful recipe for success. That’s because AI can allow marketers to become more productive in their work and across popular social media platforms. Today, social media AI tools can unfold valuable insights about your audience, identify the content that will resonate most, create posts, and generate images automatically; also discern consumer trends and sentiment, and much more.
In fact, every social media platform makes the most of AI tools in some way to operate. AI dictates what content appears in your feed. It contributes to moderating comments and content to enhance user experience. Plus, recommends content and accounts you might like.
All in all, AI vastly perks up your social media experience.
Posting and engaging on social media is the part and parcel of most companies’ digital marketing strategy—and AI assists you in doing it better than before. In social media, popular AI tools can both multiply revenue and cut costs across a range of use cases.
Multiply Revenue
As artificial intelligence learns from data, it can leverage data from social media audiences to multiply revenue in unique ways, like:
- Recognize which headlines, words, and images in posts incite the most engagement.
- Locate new audiences and trends based on sentiment analysis.
- Foresee who will take action and buy more, then target those consumers with social messages.
Reduce Costs
AI may be harnessed to cut costs across social media marketing activities, by automating your work and making it more efficient. In fact, AI tools can:
- Automate and scale the build-up of content for social media.
- Automatically resize and reformat creative for various channels.
- Engage social media audiences with ads and regulate spend.
Here’s how social media marketers can start using AI tools in their work.
Analyze and Decode Post Performance
Using AI you can start decoding what is working on various platforms based on the varied performance data you have gathered. Popular AI tools can then reveal to you, insights and improvements that help intuit what’s working and focus on it, while removing the low-performing ideas and posts. It’s a cannier way of implementing social media strategy—one that’s available to every marketer today with the assistance of off-the-shelf AI technology.
Write Social Media Posts
If you’ve not yet started using generative AI to help you create new social media copy, you’re missing out. Nowadays, generative AI tools are very good at writing short, engaging social shares for various platforms that sound authentic. To tell the truth, many social media marketers are saving lots of time by having AI write first drafts of posts, then brushing them up through human touch. They’re even leveraging AI to overcome writer’s block by creating top-notch posts.
The Sum Up
Using historical performance data and data from social media networks, AI tools can deduce how likely it is that some pieces of content you post will become popular and go viral. So, rather than simply relying on your gut about what might engage audiences, AI can reveal to you what would be most engaging, backed by data.