A college’s website is often the first point of contact for prospective students and their families, making it a powerful marketing tool. In this article, we explore the role of college websites in admissions, student engagement, and alumni relations. Discover how colleges can use their websites to build trust, showcase programs, and provide an accessible platform for students to access academic resources and administrative services. With mobile optimization and interactive elements, modern college websites are no longer just informational—they are a crucial part of the digital student experience, impacting everything from the admissions process to on-campus life.