It is of no surprise that according to prominent B2B marketers, Account-Based Marketing (ABM) delivers more than 95% higher ROI as compared to other types of marketing campaigns.
With ever-increasing competition, how can marketers keep up?
Account-Based Marketing has always been one of the most crucial and reliable strategies when it comes to B2B marketing. It not only helps you save time but also helps you focus only on high-value profiles.
This straightforward yet effective strategy is assured to be of high priority in 2023 and beyond.
One of the most effective methods to boost profitability is through Account-Based Marketing. It enables marketers to prioritize prospects that are most likely to enter the sales funnel and purchase the product or service.
Before we dive into the topic, let us understand what Account-Based Marketing really is.
