Which is Better Southwest Airlines or JetBlue Airways? Depending on what the traveler values most. JetBlue is a great option for travelers who prioritize comfort because it provides more plush seating, complimentary Wi-Fi, and in-flight entertainment. On certain flights, its Mint class offers luxury experiences. Conversely, Southwest Airlines excels in providing excellent customer service, charging no change costs, and offering free checked luggage. Because of its relaxed and open seating, it draws tourists on a tight budget. In the end, travelers looking for a more luxury experience should choose JetBlue, while those who value price and flexibility should choose Southwest. The ideal option varies according to needs and personal preferences.