A comprehensive digital marketing course typically covers a wide range of skills and tools to help you understand and execute effective marketing strategies online. At Skill Shiksha, the focus is on providing hands-on training and real-world skills that are highly relevant to today’s digital landscape. Here’s an outline of the core skills you can expect to learn in such a course:
1. Search Engine Optimization (SEO)
- On-page SEO: Learning how to optimize website elements like meta tags, content, URLs, and images.
- Off-page SEO: Building backlinks and improving site authority through external techniques.
- Technical SEO: Improving website speed, mobile optimization, and creating an SEO-friendly structure.
- Keyword Research: Understanding how to find the right keywords to target for your audience.
2. Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
- Google Ads (AdWords): Creating, optimizing, and managing search and display ads.
- Bing Ads: Exploring other paid search platforms.
- Campaign Structure: Learning how to set up effective ad campaigns and structure bidding strategies.
- Landing Page Optimization: Improving the conversion rate through well-designed landing pages.
3. Social Media Marketing (SMM)
- Platform Strategy: Mastering Facebook, Instagram, Twitter, LinkedIn, and YouTube for business marketing.
- Content Creation: Understanding what content resonates with your target audience and learning to create engaging posts.
- Social Media Advertising: Running targeted ads on social platforms and understanding audience segmentation.
- Community Engagement: Building and nurturing a community around your brand on social media.
4. Email Marketing
- List Building: Learning how to collect and grow a subscriber list through lead generation.
- Campaign Strategy: Crafting compelling email campaigns that drive conversions and engagement.
- Automation: Setting up automated email sequences like welcome emails, abandoned cart emails, and follow-up emails.
- Analytics: Measuring open rates, click-through rates, and ROI for email campaigns.
5. Content Marketing
- Content Creation: Writing blog posts, articles, and other forms of content that attract and educate your audience.
- Content Strategy: Developing a content calendar and aligning content with your business goals.
- Content Distribution: Learning how to share your content across multiple channels to maximize reach.
- Video Marketing: Creating video content that can be shared on platforms like YouTube, Instagram, and TikTok.
6. Web Analytics & Data Analysis
- Google Analytics: Setting up and using Google Analytics to track website traffic, user behavior, and conversions.
- Data Interpretation: Understanding the metrics behind your website’s performance and making data-driven decisions.
- Conversion Rate Optimization (CRO): Improving user experience (UX) on your site to increase conversions.
- A/B Testing: Running experiments to test different versions of ads, emails, and landing pages for optimal performance.
7. Affiliate Marketing
- Understanding Affiliate Networks: Learning how to work with affiliate programs to promote products and earn commissions.
- Finding Affiliates: Identifying and partnering with influencers or bloggers who align with your brand.
- Tracking Sales: Using affiliate tracking tools to measure success and optimize affiliate campaigns.
8. Mobile Marketing
- App Marketing: Techniques for promoting apps to drive downloads and engagement.
- SMS and Push Notifications: Leveraging mobile messages and notifications to reach customers directly.
- Responsive Design: Ensuring your digital marketing campaigns and website are optimized for mobile devices.
9. Online Reputation Management (ORM)
- Brand Monitoring: Learning how to monitor and respond to online reviews and feedback.
- Crisis Management: Developing strategies to protect your brand reputation in case of negative publicity.
- Social Listening: Using tools to monitor conversations about your brand on social media and the web.
10. E-commerce Marketing
- E-commerce SEO: Optimizing online store listings, product pages, and categories to rank on search engines.
- Product Advertising: Running targeted ads on e-commerce platforms like Amazon and eBay.
- Cart Abandonment Strategies: Implementing email campaigns and other strategies to recover abandoned shopping carts.
