Tools in keeping and improving customer relationships are instrumental in every growing business setup. The lead management as well as customer relationship and interaction information can then be managed through a CRM system such as that of Salesforce.
However, if customer call volumes are high in businesses, then CRM may be inadequate because businesses need more than that to serve their customers. And this is where Salesforce CTI (Computer Telephony Integration) steps in to play and fill in all these gaps. Telephony with Salesforce enriches your CRM with communication tools, making your workflows more efficient and providing a great customer experience. https://360degreecloud-salesforce.medium.com/what-salesforce-cti-integration-is-and-how-crucial-it-is-for-seamless-telephony-afc027f905cf
