Meticulous Research®, a renowned global market intelligence agency, has unveiled its latest report titled ‘Kombucha Market—Global Opportunity Analysis and Industry Forecast (2024-2031)’. The report projects that the kombucha market will grow at a CAGR of 19.9%, reaching $12.36 billion by 2031.
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Drivers of Market Growth
The kombucha market’s robust expansion is driven by growing consumer awareness regarding health and wellness, a significant rise in fermented tea beverages, and increasing shifts toward natural and organic products. Moreover, the prevalence of gastrointestinal disorders has further boosted the demand for kombucha, known for its probiotic benefits. However, challenges such as stringent regulatory landscapes and high production costs hinder the market’s full potential.
Opportunities and Challenges
Emerging distribution channels present untapped opportunities for kombucha manufacturers to expand their reach. Nonetheless, varying consumer taste preferences create challenges for market players in maintaining product appeal across diverse regions. Among current trends, the growing popularity of functional beverages underlines kombucha’s position as a health-centric drink choice.