2024 brought a lot of updates with it. We couldn’t even get over the updates in 2023, and here’s another update – a game-changer. The recent update in 2024 has been the March 2024 core update. While the updates were made clear, and some major points were revealed, it’s still a mystery.
In this blog, we’ll discover the major part of the March 2024 core update, see how SEO is changing its algorithm and insights into how you can adapt the strategy to succeed.
Helpful Content Update (HCU)
We all know how Google has been prioritising helpful content all the time, especially after 2022 updates, but in March 2024, it was sidelined. While no one knows why it happened, SEO experts say that the focus of the search engines has shifted from some specific point update to an all-over approach to high-quality content
Eventually, the algorithms are changing for the better i.e., learning and changing themselves to identify quality and helpful content for the users who visit the platform and rely on it for most of the information
What’s The Core Update? Targeting Useless Content
If we look at the facts and core of the March 2024 update, it seems that the main goal was to weed out all the useless content that exists on the search engines. The irrelevant, repetitive and duplicate content, whether it has been created by humans or AI, has been the target of Google.
This can be a reliever to those who feared that AI would take over the internet and rank higher.
It’s been quite effective as a lot of websites went down. About 45 per cent of low-quality content was removed this time if we compare it to the last updates. This resulted in making the platforms more relevant, valuable and user-friendly
What To Include In Your SEO Strategy
Are you looking for the answer to what to include in your SEO strategy in 2024 to boost its visibility and quality? We’ve got you!
Focus On The Expertise And Value
Google has been giving special attention to websites that show expertise and provide value to the users. To adapt this, firstly, stop creating content based on just keywords but topics that the users are searching for and want to learn about. Include evidence in your content, and make sure that it delivers according to the user’s needs and intent. SEO Strategies For 2024
Prioritise User Experience (UX)
User experience has always been the booster for visibility and engagement on your website. When you create great content, a positive user experience enhances your website’s performance and boosts credibility. When your website provides great content, is easy to know about, have a fast loading speed, it provides a seamless user experience
You can also enhance the user experience by introducing mobile-friendliness on your website, providing clear and bold CTAs and making the website design attractive.
Real-World Experience
As we’ve all observed for quite a long time how AI-generated content is used limitlessly by website owners, the content that is factful and based on real-life experiences weighs more if compared to the AI-generated content.
To make your content full of quality and value, consider sharing your personal experiences, and interviews with experts, updating content and fresh perspectives on the topics you’re creating content for.
Build Authority
People have started to think about the author and their expertise and their knowledge about the subject they’re writing about. Observing this, google has started prioritizing the authority and credibility of the authors who write content.
If you’re trying to build your online presence, prove yourself as a leader and an expert in the relevant field. Highlight relevant qualifications and expertise.
Prioritize Relevance Over Backlinks
Backlinks have been an important part of SEO to build authority and credibility for your website as well as yourself. But, without ignoring the value of backlinks, Google has prioritized relevance over backlinks.
So, just backlinks won’t be of any help now. Mack sure the backlinks you get are from huge authority websites. Additionally, create content that relates with your audience and gives them value.
Conclusion
March 2024 updates have brought a lot of changes with it and made websites realise how much relevance and correct information matters – for both, the users as well as search engines. The main goal was to prioritize user experience and take a step towards the user-centric approach.
We realised, that AI can enhance our websites but, it’s foolishness to depend on it – whether it’s human or AI, generic content is useless. Additionally, We create content and implement SEO to reach our audience, so, prioritise user experience and relevance over anything.
