Digital marketing makes use of the internet and digital technologies like computers and smartphones to connect with clients. And smartphones. It involves a series of processes that interact with clients at every point of the purchasing cycle, rather than just posting a sponsored Instagram ad to boost sales.
Email, social media, advertising, and multimedia messaging that travels through mobile and the web are all examples of digital marketing. More people are joining them every day, and there are currently more than 60 percent of the population is online worldwide Because of this, businesses are already growing their digital marketing expenses by massive amounts while pulling back on regular marketing
