A/B testing tools, such as Google Optimize, Optimizely, IoCheckout, VWO, and Adobe Target, allow the creation, execution, and analysis of A/B tests. Iocheckout is ideal for Magento store owners, offering seamless integration and a user-friendly interface. This tool provides detailed reports and analytics, allowing informed decisions based on A/B test results. More features include GTM tracking, abandoned cart, delivery date, custom hooks, and multi-layout.
