Understanding Google Topics API : A New Era for Programmatic Advertising

The Google Topics API is one of the prominent parts of the Google Privacy Sandbox initiative aimed at improving users’ online advertising. Those days are gone when you could get detailed computing information from any of the websites through cookies before they were stopped by various measures taken up to now. Unlike this, the Topics API only collects broad topics related to what a user was doing within a certain period, among which recent browsing history might be included in the 19th century.

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