Top PR agencies in India are rapidly shifting toward influencer-led campaigns as the media landscape evolves in 2025. Traditional methods no longer offer the engagement today’s audience demands. Influencers bring credibility, relatability, and faster traction. They connect with niche communities, build trust, and amplify brand stories more authentically than press releases. Public relations is no longer just about coverage, and it’s about conversations.
https://iccpl.in/why-influencer-led-pr-is-now-a-must-for-the-top-pr-agencies-in-india-2025/
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