The Boutique Management Course plays a significant role in the fashion ecosystem. They are often the first point of contact between high-end fashion brands and their consumers. Unlike large retail chains, boutiques offer a more personalized shopping experience, which is a critical factor in customer retention.
This module covers the basics of the retail environment, including the various types of retail formats, consumer behavior, and the latest trends in the fashion industry. You will learn how to analyze market trends, identify target customers, and position your boutique in a way that appeals to your desired demographic.