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The Role of Interactive Quizzes in Modern eCommerce Guided Selling

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The increased access to the internet globally has drastically increased the number of online shoppers. It is estimated that retail eCommerce sales will exceed $6.3 trillion by the end of 2024, and in coming years it may reach new heights.

To get a share in this number as a retailer, you must make the shopping experience easier for the buyer. The online marketplace is loaded with products and sellers which may be overwhelming for the consumer as they cannot locate the product they are looking for.

This is where a guided selling solution allows one to ease the customers’ decision-making process. The interactive quizzes within the guided selling software can lead customers to their desired product by understanding their preferences.

It also accelerates the customer buying journey, while optimizing the conversion process.

How Interactive Quizzes Support Guided Selling

Interactive quizzes form the core part of guided selling software. It offers an engaging way to collect customer data while providing a personalized digital experience. These quizzes resemble the in-store sales associate and can lead the customers to the products of their choice through a set of questions.

The customer’s answers to the interactive quizzes help the guided selling solutions to make recommendations that suit their taste. As opposed to browsing through so many products they probably may not have any interest in, customers get products they are likely to be interested in with ease.

Apart from making the process of product discovery, interactive quizzes ensure that the customer’s needs will be met. It reduces the decision-making complexity, and guides the customers to their desired products, ultimately accelerating their buying journey from consideration to purchase.

The acceleration in the buyer’s journey will not affect the quality of personalized recommendations at any level. The quizzes in the guided selling solution will be crafted in a way that the products suggested align directly with customer preferences. Thus, they can be confident about their choices.

Examples of Interactive Quizzes

You can curate various types of interactive quizzes that can address different customer and industry needs. Some of them are:

These quizzes can be helpful for customers to know their preferences before choosing a product. For instance, a skincare company can use this quiz to let them know better about their skin type, issues, and objectives to recommend products to match their skin type.

The fashion and lifestyle industry can use such quizzes to know the customers better through details they give like body shape, color, occasion, and ethnicity for recommendation.

These are common in the healthcare industry, where customers answer questions about symptoms or concerns to receive tailored recommendations for supplements or treatments.

Best Practices for Maximizing Interactive Quizzes Efficiency

Certain key practices must be followed for interactive quizzes to support guided selling solutions effectively. These practices ensure that the quiz is engaging, effective, and useful for both the customer and the business, ultimately serving the purpose of the guided selling software.

It is important to make the quizzes more dynamic, as the next question should somehow depend on the customer’s answers. For instance, if a customer chooses “fitness” as a hobby, then the quiz may continue by asking questions about the fitness goals and equipment.

The guided selling solution can offer the customers relevant suggestions immediately. This prompt response enhances the customer experience which you can utilize to extend your quiz to get real-time feedback and suggestions to know your customers better.

The customers must be kept engaged throughout the quiz through the design and usability of the interface. Moreover, the quiz should strike a balance between gathering enough information and not overwhelming the user with too many questions.

The interactive quizzes should also reflect the customer’s concerns and objections. For example, if a customer is skeptical about skincare products, the quiz should address their pain points such as allergies or preferences for natural ingredients. This assists in building the confidence of the customer and makes the customer proceed to a purchase.

Benefits of Interactive Quizzes in Guided Selling

The interactive quizzes in the guided selling solution can offer numerous benefits to both customers and retailers if it is created by following the above best practices.

The engaging nature of these quizzes and their quick response to the customer’s requirements can help users stay longer on the site, thus enhancing engagement scores.

Since the customers get recommendations that are as close as possible to their tastes, there are high chances of conversion.

The customer’s responses to the quiz are closer to the first-party data and can be used for segmentation and to design even more effective marketing campaigns.

The personalized recommendations based on customers’ unique responses will build trust and loyalty. Moreover, quizzes that address specific customer concerns help brands establish themselves as a credible source that takes individual needs seriously.

Bottom Line

Interactive quizzes in guided selling software have already proven to be effective in enhancing digital experience personalization. But, what does it hold for the future? The future of guided selling solutions will likely be driven by emerging technologies like AI/ML, augmented reality (AR), and virtual reality (VR). 

With these technologies, quizzes will become more intelligent, provide interactive experiences, and allow customers to visualize products in real-time. Customers today have higher standards of expectations for personalization and thus, this is something that businesses have to embrace and offer them the best shopping experiences with the help of these technologies.

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