The Psychology of Advertising: What Makes People Buy?

1. Emotional Appeal

People buy based on emotions, then justify with logic.

Ads using happiness, fear, or nostalgia create strong connections.

2. The Power of Colors

Red: Urgency & excitement (sales, clearance).

Blue: Trust & security (banks, tech).

Green: Health & eco-friendliness.

3. Social Proof & FOMO

Testimonials & reviews build trust.

“Limited stock” or “Only 3 left” triggers urgency.

4. Authority & Credibility

Celebrity endorsements & expert recommendations increase conversions.

5. Storytelling & Relatability

A compelling story makes ads more memorable and persuasive.