The marketing landscape has undergone a significant transformation with the rise of digital media. Traditional marketing, which primarily relied on print, television, and radio advertisements, held sway for many years. However, the digital revolution has revolutionized the way businesses connect with their target audience. Digital marketing encompasses online advertising, social media campaigns, email marketing, and search engine optimization, allowing for greater reach, measurability, and interactivity. It enables businesses to efficiently target specific demographics, engage with customers in real time, and analyze data to refine marketing strategies. While traditional marketing still holds some relevance, the dominance of digital marketing is evident in the modern business landscape, as it offers dynamic opportunities for growth and adaptability in an increasingly tech-centric world.