Mobile plays a significant role in today’s world of business cannot overlook the impact that mobile devices have in the current world. Half of the whole world’s page views are made through mobile devices, so mobile responsiveness is not a nice addition, but an absolute necessity. For those businesses that desire to remain viable and ensure their clients have a smooth experience, a mobile-friendly website becomes long overdue. Now how about we take a look at what the term means, why it is important, and what opportunities it opens for your company?
What Does Having a Mobile-Optimized Website Mean?
Responsive website design is unique, or in other words, it is tailored, and created to be used in mobile phones, tablets, and smartphones. Unlike standard desktop websites, mobile-optimized sites feature:
- Responsive Design: This is fully responsive and adapts to the size of a reader’s screen, eliminating the need to zoom in or scroll right to access content.
- Faster Load Times: Images and articles are arranged for loading on mobile networks and clean minimalistic code.
- Touch-Friendly Navigation: Icons, increased size of the buttons, the availability of a few sub-categories, and the patterns specifically designed for touch screens.
- Mobile-Specific Features: Active click-to-call buttons, availability of maps and other facilities convenient for a mobile user.
To sum it up, mobile website design means your business is easily reachable and navigable for consumers who use their mobile devices.
Aspects of a Website Optimized for Mobile Devices
- Reaching Out to Mobile Users
More and more users are accessing the web using their mobile phones, through which they browse, shop and perform online transactions. If not mobile-friendly, you might lose this chunk of people.
2. More Improved Search Engine Rankings Search
In the case of Google, ranks down websites that lack mobile safety. The Google mobile-first index means that your mobile-versioned website will be considered your most important version for determining search rankings. In the absence of optimization, the business would lose its visibility.
3. Better User Experience
A seamless and lovey experience keeps the people interested and reduces bounce rates. Mobile users are spoiled and don’t stumble over slow loading times or awkward navigation.
4. Competitive Advantage
If your competition has mobile websites and you don’t, you’re behind. Sadly, you’re not losing potential customers against the competition because of the site that isn’t mobile-friendly.
The Advantages
- More Traffic: A mobile-first website will attract many more visitors by ensuring accessibility across devices, with mobile users making up a huge portion of web traffic due to the size of the possible audience it can reach.
2. Higher Conversion Rates: Mobile optimization takes the friction out of the visitor’s experience because it makes it easy for visitors to complete the actions needed such as filling out forms, purchasing goods, or calling you.
3. Better Consumer Perception: In fact, a well-optimized web space shows a positive impression of the professional and customer-oriented brand. It signifies an increased trust among customers for more online interaction with a business that mostly looks after its customers’ experience.
4. Improved Accessibility: Mobile optimization today is bridging all gaps that had excluded some people from accessing websites, even those who often could not use a computer but relied entirely on their mobile devices for working purposes.
5. Cost Effectiveness: Responsive design negates the need to have separate desktop and mobile sites; hence quickly saving time and resources. Therefore, one site well optimized delivers to all the users’ needs.
6. Future-Proofing-The-Company-Mobile: In today’s hyper-mobile world, a mobile-optimized site will prepare the business owner for the new devices and trends that evolve into tomorrow.
In a few words, the value-add is huge and the benefits include increasing the likelihood of conversions. Making a website mobile-friendly is a very good idea, for the most part, because it is keeping up with the times, but for most, it is about meeting their customers where they are and providing them with a hassle-free experience with your brand regardless of the device they use.
Liqvd Asia knows how to create mobile-friendly websites that not just look stunning but are also brutally effective. We take advantage of our proprietary tech and human-centered design principles to ensure that your website stands out. This could mean anything personalized. We could be your responsive design master, a performance champion, or top-ranking usability, etc.
There is no point in going in with an outdated website. Let Liqvd Asia help you relaunch your online presence to its fullest potential and nurture your business to what it should be in the real world. Get in touch with us!
