In simple terms, gamification is taking something that is not a game and applying game mechanics to increase user engagement, happiness & loyalty! By “gamifying” an otherwise more standardized experience, customers can be encouraged to interact with the service provider more often and in a more rewarding way. After all, the goal is to entice and engage with the customer!
Gamification can be understood as a value-added layer on top of regular engagement. In many cases it represents new ways for service providers to understand consumers, and thereby collect valuable data and insights about their customer base.
