Understanding Programmatic Video Advertising : A Comprehensive Guide
Programmatic video advertising relates to the automated, real-time determination of the process of purchasing and selling video ad space. Unlike […]
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Technology
The Ultimate Guide to Private Marketplaces for Publishers
A private marketplace (PMP) is an exclusive, invitation-only digital environment where premium publishers offer their ad inventory to select advertisers.
Understanding the Legal and Ethical Implications of White Label Advertising
White-label marketing is when a company produces goods or offers services, and then they are rebranded and sold by another