Understanding Guaranteed, PMP, and Direct : A Guide to Programmatic Advertising Deals
Programmatic advertising has reshaped the manner in which organizations purchase and sell digital ad spaces. Through its automation, it allows […]
Technology
advertising marketplace
Technology
The Ultimate Guide to Private Marketplaces for Publishers
A private marketplace (PMP) is an exclusive, invitation-only digital environment where premium publishers offer their ad inventory to select advertisers.
In-App Advertising : The Ultimate Guide to Effective Mobile Ads
By selling ad spaces app owners can maximize profits, at the same time, advertisers reach informed consumers using the best
Captivate Millennials with Native Ads : 3 Insider Strategies You Can’t Miss
A significant part of the target audience of a company that is marketing or selling a product is made up
Integrating In-App Ad Marketplaces with Demand Side Platforms for Optimal Results
The importance of inexperienced in-app monetization techniques is extremely vital in the fast-converting digital environment. The merging of in-app advertising