Meticulous Research®, a renowned global market research firm, has released a comprehensive report titled “Tabletop Sweeteners Market by Sweetener Ingredient Type (Sucralose, Stevia, Monk Fruit, Polyols, Others), Source, Form (Powder, Tablet), Packaging Format (Single-serve, Multi-serve), Distribution Channel (B2B, B2C), and Geography — Global Forecast to 2030.”
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According to the insights provided in this recent publication from Meticulous Research®, the global tabletop sweeteners market is projected to achieve a value of $2.18 billion by 2030, reflecting a CAGR of 5.9% from 2023 to 2030. In terms of volume, the market is anticipated to reach 18,830.7 tons by 2030, growing at a CAGR of 4.4% during the forecast period. This growth is primarily fueled by the rising prevalence of diabetes and obesity, along with an increased focus on health and wellness among consumers. However, high prices associated with tabletop sweeteners and concerns regarding their potential adverse health effects may pose significant challenges to market growth.
Despite these challenges, the increasing consumer demand for tabletop sweeteners in emerging markets is expected to provide substantial growth opportunities. Nevertheless, the market is hindered by low consumer awareness and acceptance in various regions.
The global tabletop sweeteners market is segmented based on several criteria, including sweetener ingredient type (sucralose, stevia, saccharin, aspartame, acesulfame potassium [ace-k], monk fruit, polyols [xylitol, erythritol], and other sweeteners), source (natural vs. artificial), form (powder, tablet, liquid, and cube), packaging format (single-serve and multi-serve [pouches, jars, dispensers, and bottles]), and distribution channel (business-to-business [B2B] and business-to-consumer [B2C], which includes modern grocery stores, convenience stores, online retail, specialty stores, and others). The report also features a comprehensive competitive analysis and assesses market dynamics at regional and country levels.
Sweetener Ingredient Type: In 2023, the stevia segment is expected to dominate the global tabletop sweeteners market. The success of this segment is largely due to the growing consumer preference for natural ingredients. As consumers become increasingly health-conscious, stevia, known for its natural origins and zero-calorie profile, is becoming more appealing. The ongoing shift towards clean-label products and reduced sugar intake further drives the demand for stevia-based sweeteners.
Source: The natural segment is projected to hold a significant share of the market in 2023. This growth is attributed to rising consumer awareness regarding the benefits of natural ingredients and a strong preference for healthier, sugar-free alternatives. The increasing adoption of natural sweeteners, such as stevia and monk fruit, positions this segment favorably among health-focused consumers.
Form: Regarding form, the powder segment is anticipated to lead the market in 2023. The convenience, versatility, and longer shelf life associated with powdered tabletop sweeteners make them a preferred choice for consumers and food service establishments alike. The extensive application of powdered sweeteners in various culinary contexts solidifies their leading market position.
Packaging Format: The multi-serve segment is expected to lead in terms of packaging format in 2023. The demand for multi-serve packaging options, such as jars and pouches, is largely driven by consumer preferences for bulk purchasing. This packaging type is especially advantageous in households, cafes, and restaurants, enabling easy access while minimizing the need for frequent repurchasing.
Distribution Channel: The business-to-consumer (B2C) segment is forecasted to capture the largest share of the market in 2023. This segment’s growth is driven by rising health awareness among consumers and the expanding trend of online shopping. As more consumers seek personalized, high-quality products, B2C channels become crucial for the tabletop sweeteners market.
Geographical Insights: In 2023, North America is projected to dominate the global tabletop sweeteners market. The growth in this region is significantly influenced by the rising demand for low-calorie sweeteners, driven by increasing obesity and diabetes rates. Furthermore, the growing health consciousness among North American consumers and the presence of key industry players further support market expansion. The availability of a wide variety of distribution channels enhances consumer access to tabletop sweeteners in this region.
In conclusion, the global tabletop sweeteners market is poised for significant growth, driven by health trends, rising demand for natural ingredients, and ongoing product innovation. As consumer preferences evolve, companies are focusing on developing healthier sweetening solutions to meet these changing demands. This emphasis on innovation, coupled with a commitment to sustainability and clean-label products, is expected to play a vital role in shaping the future landscape of the tabletop sweeteners market in the years to come.
Key Players
The tabletop sweeteners market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the tabletop sweeteners market are Whole Earth Brands, Inc. (U.S.), Heartland Food Products Group, LLC (U.S.), Nutrifood (Indonesia), Lightsweet Indústria e Comércio de Alimentos Ltda. (Brazil), Cristal Union (France), Wisdom Natural Brands (U.S.), Zydus Wellness Ltd. (India), Hermes Sweeteners Ltd. (Switzerland), Saraya Co. Ltd. (Japan), Associated British Foods plc (U.K.), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).
To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/tabletop-sweeteners-market-5510
Key Questions Answered in the Report-
- What is the current value of revenue generated by the tabletop sweeteners market?
- At what rate is the demand for tabletop sweeteners projected to grow for the next 5-7 years?
- What was the historical market size and growth rate for the tabletop sweeteners market?
- What are the major factors impacting the growth of this market at the global and regional levels? What are the major opportunities for existing players and new entrants in the market?
- Which segments in terms of sweetener ingredient type, source, form, packaging format, and distribution channel have created major traction for the manufacturers in this market in recent years?
- What are the key geographic trends in this market? Which regions/countries are expected to offer significant growth opportunities for tabletop sweetener manufacturers?
- Who are the major players in the tabletop sweeteners market? What are their specific product offerings in this market?
- What recent developments have taken place in the tabletop sweeteners market? What impact have these strategic developments created on the market?
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