Digital Marketing is the practice of using online platforms and technologies to promote brands, products, and services to a targeted audience. It includes strategies like search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and pay-per-click (PPC) advertising. Digital marketing enables businesses to engage with customers in real-time, analyze data for better decision-making, and drive growth through personalized and measurable campaigns. Whether for brand awareness, lead generation, or sales conversions, digital marketing is essential for success in the modern digital landscape.