Shapewear Revolution: How Body Positivity and Tech Are Reshaping the Market

Global Shapewear Market Overview:

The shapewear industry has undergone a remarkable transformation, evolving from a niche category into a global fashion phenomenon. In 2024, the market was valued at approximately $4.32 billion and is projected to reach $6.6 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.6% . This surge reflects shifting consumer preferences, technological advancements, and a broader cultural embrace of body positivity.

Market Overview:

Shapewear Market Size was valued at USD 5 Billion in 2024. The Shapewear market industry is projected to grow from USD 5.38 Billion in 2025 to USD 10.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.7% during the forecast period (2025 – 2034). Rapid changing lifestyles and growing advertisement & media campaigns are the prime market drivers expediting market’s expansion.

1. Body Positivity and Inclusivity

Historically, shapewear was synonymous with restrictive garments aimed at achieving an idealized silhouette. Today, the industry champions inclusivity, offering a diverse range of sizes and styles to cater to various body types. Brands like Spanx, Savage X Fenty, and Shapermint have expanded their size offerings, with Spanx now providing sizes up to 3X . This shift signifies a move towards celebrating natural body shapes and empowering individuals to feel confident in their skin.

2. Sustainability Takes Center Stage

As environmental concerns become more pronounced, consumers are increasingly seeking sustainable fashion choices. In 2023, over 65% of shapewear brands began incorporating eco-friendly materials such as organic cotton, bamboo, and recycled fibers into their products . Brands like SKIMS and Hanky Panky are leading the charge by using recycled nylon and organic cotton, aligning with the growing demand for ethical fashion.

3. Technological Innovations Enhance Comfort

Advancements in fabric technology have revolutionized shapewear, making it more comfortable and functional. The introduction of breathable, moisture-wicking fabrics and seamless designs has improved wearability, allowing shapewear to be worn throughout the day without discomfort . Additionally, some products now feature sensors that track body temperature, posture, and muscle movement, providing real-time feedback to the wearer.

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4. The Rise of Male Shapewear

Once predominantly a women’s market, shapewear is now gaining traction among men. The modern market for body-transformation products, including shapewear, was estimated to be valued at $125 billion in 2023 . Brands like Under Armour, Nike, and Spanx are expanding their offerings to include men’s shapewear, such as compression shirts and underwear, catering to a growing demographic seeking enhanced physique and posture support.

5. E-Commerce and Influencer Marketing Drive Growth

The digital age has transformed how consumers shop for shapewear. Online platforms provide convenience and accessibility, allowing brands to reach a global audience. Social media and influencer marketing play pivotal roles in shaping consumer perceptions and driving sales. Celebrities like Kim Kardashian have leveraged their platforms to promote shapewear brands like SKIMS, creating buzz and influencing purchasing decisions .

6. Regional Insights

The North American shapewear market held the largest revenue share of 38.6% in 2024, driven by strong consumer demand, innovative product offerings, and a well-established retail infrastructure . The Asia Pacific region, with a market share of 23.7% in 2023, is anticipated to grow at a CAGR of around 10.4% from 2024 to 2032, spurred by shifting fashion trends, growing disposable incomes, and increasing awareness of body positivity .

7. Future Outlook

The shapewear industry is poised for continued growth, driven by evolving consumer preferences, technological advancements, and a commitment to inclusivity and sustainability. As brands innovate and adapt to changing market dynamics, the future of shapewear looks promising, offering consumers a blend of comfort, style, and confidence.