In 2025, SEO trends emphasize mobile-first indexing, AI integration, voice search, and video content. Zero-click searches and local SEO are growing, while Google prioritizes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and user experience. Optimizing for fast loading, mobile-friendly design, and conversational queries is vital. Structured content, high-quality videos, and local visibility enhance search rankings and engagement.
