Search Engine Optimization (SEO): Optimizing websites to improve their visibility in search engine results pages (SERPs) and attract organic traffic from search engines like Google, Bing, and Yahoo.
Pay-Per-Click Advertising (PPC): Managing paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to drive targeted traffic to a website.
Social Media Marketing (SMM): Developing and implementing social media strategies to engage with target audiences, increase brand awareness, and drive website traffic through platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This may include blog posts, articles, videos, infographics, ebooks, and more.
Email Marketing: Designing and executing email campaigns to nurture leads, promote products or services, and drive conversions. This includes creating email newsletters, automated drip campaigns, and targeted email blasts.
Conversion Rate Optimization (CRO): Analyzing website performance and user behavior to identify areas for improvement and implementing strategies to increase the percentage of website visitors who convert into customers or take desired actions. seo kerala
Digital Analytics and Reporting: Monitoring key performance indicators (KPIs) and tracking the effectiveness of digital marketing campaigns using tools like Google Analytics, Google Tag Manager, and other analytics platforms.