PPC Marketing
Through PPC we can buy you more visits to your page. Do not waste your money for Web traffic that has got nothing to do with your business.
IIS INDIA is a leading PPC company in Delhi, specializing in delivering high-impact Pay-Per-Click campaigns tailored to boost your online visibility and drive quality leads. Our expert team combines strategic keyword research, ad optimization, and performance tracking to maximize ROI for your business. Partner with IIS INDIA to elevate your digital advertising game.
-
By creating/ using more specifically strategized and targeted keywords, our team of pundits can help you bring higher PPC click-through rate, effective cost per click, and hence increased profits. We can also add up to your account with majority of search-driven traffic by specialising your webpage in ‘Long-tail keywords’, which are specific in nature. And in spite of being less common, are more likely to be used by people who are closer to a point-of- purchase.
-
PPC being iterative, a webpage needs constant refinement, updation with fresh content as per new keywords in use among people. We help you in expanding your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
PPC campaigns once embarked need regular efforts to ensure growth, adaptivity and effectiveness. In fact, regular account activity is one of the best predictors of account success. We continuously analyze the performance of your account and support your expensively bought rank through following adjustments and optimizations:
Add Negative Keywords
Adding non-converting terms as negative keywords to improve campaign relevancy and hence reducing expenditures.
Split Ad Groups
Improving click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ‘ad text’ and ‘landing pages’.
Refining Landing Pages
Modifying page with fresh content and ensuring calls-to- action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Driving traffics not only one, but all showcased pages.
Review Costly PPC Keywords
Reviewing expensive, under-performing keywords and shutting them off if necessary.
