In the ever-evolving landscape of search engine optimization (SEO), schema markup has emerged as a powerful tool to enhance a website’s visibility and functionality in search engine results pages (SERPs). Schema markup, also known as structured data, is a form of microdata that creates an enhanced description, or “rich snippet,” which appears in search results. It’s a cornerstone for making web content more digestible and meaningful to search engines. This essay explores the concept of schema markup, its significance, implementation techniques, and the impact it has on digital marketing and SEO strategies…
