The buying and selling digital advertising space process refers to programmatic advertising. Such a method ensures ads are shown to the relevant customers in regards to time as well as rate. Programmatic advertising is like traditional advertising; it does not require human input or manually placing an order. The main benefits of programmatic advertising include its speed in reaching customers with specific messages that can be scaled up because it targets them accurately. Through the process of ad purchasing, advertisers can cut costs and save time. Also, they can create highly personalized and effective advertising campaigns by targeting specific demographics, behaviors, and interests.
Navigating the Programmatic Ad Exchange Landscape : What You Need to Know
