In October 2019, Google introduced the BERT (Bidirectional Encoder Representations from Transformers) update, a significant leap in how the search engine processes and understands natural language. BERT marked a transformative shift, focusing on context rather than just keywords. As the founder of SEO North Sydney, I can confidently say that BERT’s implementation has fundamentally changed our approach to SEO. Visit here for more: https://www.seonorthsydney.com.au/google-bert-update/