In today’s Agile development landscape, automation testing has transitioned from an optional addition to an essential component of QA pipelines. Rapid software releases and frequent updates to meet evolving customer expectations make automation indispensable. While most stakeholders recognize the value of automation, they often need more time due to concerns about the upfront financial and resource investment. Providing more concrete data on the cost and long-term benefits of building and maintaining a test automation framework can help overcome these hesitations. Demonstrating test automation Return on Investment (ROI) is key to securing their support.