Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email.
It’s a powerful tool for businesses to communicate with their audience, nurture leads, and drive conversions. Email marketing campaigns can include promotional offers, newsletters, product updates, and more.
By segmenting email lists, personalizing content, and tracking performance metrics, businesses can effectively engage with subscribers and build long-lasting relationships.
Overall, email marketing plays a crucial role in customer acquisition, retention, and brand awareness, making it an essential component of modern marketing strategies.