Bestway Retail’s Dual-Brand Hybrid Store Model Success ?
Bestway Retail has launched innovative “store within a store” concepts to boost convenience store appeal by combining brands like Costcutter, Bargain Booze, and Wine Rack within one location. This hybrid model, led by Bestway Retail Director Jamie Davison, targets diverse customer demographics with tailored offerings, such as premium wines or value-driven alcohol, depending on local demand. Initial results show promising increases in sales and foot traffic, with some hybrid stores seeing a 220% boost in sales.
Davison’s strategy prioritizes customer focus, flexibility, and retailer support. The company’s renewed approach includes modernized store designs for the Best-One brand and retailer forums to enhance supplier partnerships. Bestway is also addressing industry challenges like the cost-of-living crisis, retail crime, and regulatory changes with value-focused own-label products and retailer support initiatives.
Overall, Bestway Retail aims to expand to 100 dual-branded stores by the end of 2024, positioning itself as a leader in convenience retail with a customer-centered, adaptable model that meets evolving consumer needs.