Usability testing is a powerful tool for improving user experience (UX) and increasing conversions. This article delves into how usability testing helps businesses identify navigation issues, streamline user interactions, and optimize digital interfaces. By analyzing real user feedback, companies can make data-driven improvements that enhance customer satisfaction and drive higher engagement. A well-executed usability testing strategy ensures a seamless experience, reducing friction and ultimately boosting conversion rates. Read more at https://medium.com/@bwit.dm/how-usability-testing-enhances-user-experience-ux-and-boosts-conversions-dd01afeec5ac