How to use LinkedIn for Business Marketing?

The world of LinkedIn is filled with tremendous opportunities, with over 1 billion users across the globe, out of which 67 million are businesses themselves. Given the high potential of LinkedIn for expanding and promoting the company, it is essential to network and market there to achieve both personal and professional success. 

Have you ever wondered how you can make use of this goldmine to your business advantage? How could you build a strong, buzzing business community using this platform? You need a LinkedIn marketing strategy for that. Trust me, without a proper LinkedIn marketing strategy, your voice will go unheard.

That is why, in this blog, UnityDiv has decided to discuss all the best practices that you can adopt to market your business on LinkedIn.

So, scroll down to know in detail;

What Is LinkedIn Marketing?

LinkedIn marketing involves building a network on LinkedIn to promote personal and professional brands and establish a trustworthy and authoritative presence in the market. The platform gives direct access not only to employees and employers, but also it is a rewarding platform for establishing B2B relations. 

Here’s how one can establish relations through LinkedIn:

• Sharing relevant blogs
• Participating in LinkedIn groups
• Sharing and commenting on relevant posts
• Promoting through LinkedIn ads
• Optimizing LinkedIn profiles, posts, and pages

Importance of LinkedIn Marketing

LinkedIn’s growing user base reflects the platform’s potential value in building a strong, authoritative presence for businesses. With 900 million plus members, the platform is beneficial for:

• Increasing brand awareness and making it reach the right kind of audience. 
• A strong profile and network will be put on among the industry’s leaders, building authority and credibility.
• As the world’s largest professional networking platform, LinkedIn upholds tremendous networking opportunities for businesses looking to build connections with other businesses or service providers. 
• LinkedIn provides a cost-effective means of acquiring high-quality leads, evidenced by the fact that 89% of marketers consider the platform highly valuable for lead-generation purposes. 

Linkedin Marketing Strategy

SEO Optimization

A well-optimized and properly structured LinkedIn page is key to authoritatively presenting your business. This is a place where people come to learn about your business, so make it as engaging and user-friendly as possible. Include relevant and highly competitive keywords; highlight everything from basic organizational framework to goals and mission. You can even make use of the product tab to showcase your product with the inclusion of its features and price. 

Build a Content Strategy

Building a content strategy aligning with your product niche and business goals can uplift the engagement metrics of your LinkedIn profile. It will attract potential customers, other businesses, and even the candidates looking for employment to your page. Here’s how you can capitalize on the LinkedIn content strategy:

• Explain how-to-do’s
• Describe the cause, consequences, and solutions of the problems with particular emphasis on what you can offer in that regard. 
• Use SEO-friendly keywords in your blog. 
• Categorize your content into content pillars to make user’s navigation easy. 
• To create compelling and up-to-date LinkedIn content, adopt 3R’s content strategy of reducing, resurrecting, and repurposing. 

Use Employee Advocacy

Businesses can use employee advocacy to establish a credible and reliable position in the market. Positive employee reviews and active interaction show a strong team-working environment within a company. These personal accounts, apart from the company’s official LinkedIn page, can also help in the promotion of business online. This way, employees can also assist in streamlining the recruitment process within a company. 

Linkedin Ads

LinkedIn ads can be a game-changer when it comes to marketing your business, its products, and services. As the platform is highly valuable for reaching other businesses, one can hunt for potential B2B engagement through LinkedIn ads. In this regard, sponsored content could help you give a broader reach to your posts. Text ads can further enhance the chances of generating leads for selling your products or services. However, make sure to change and specify the target of your ad campaign, visuals, and ad copy based on the data acquired by monitoring the analytics. 

LinkedIn Marketing Tips

Here are a few tips that could help your LinkedIn campaign manager effectively promote your brand online:

• According to your business type and objective, clarify and adjust your key performance indicators (KPIs). 
• Get to know what are the pain points of your targeted audience and base your compaign on those issues.
• Keep testing different content types to know what works best and what should be refined. To this endeavor, play with images, videos, and carousels. 
• Develop a content calendar and stick to it. For this purpose, you can utilize different productivity enhancement apps available in the market for social media management. 
• Just creating a LinkedIn profile and setting it up is not enough. You have to maintain a consistently active presence to attract traffic and unlock the opportunity to connect with a wider audience in an organic manner.
• Send personalized messages on LinkedIn. And you know why? Because the chances of getting them acknowledged by the targeted user are higher than in the case of a cold email.

Work with the LinkedIn Business Manager of UnityDiv

LinkedIn marketing is a complex task involving the active management of multiple endeavors. This requires outsourcing the task to the professionals who can conduct LinkedIn marketing on your part, allowing you to focus on other important tasks related to your business growth and expansion. Our subject matter has extensive knowledge of the strategies for making your business stand out among the competitors. 

So, if you are interested in uplifting your LinkedIn marketing strategy, contact UnityDiv now to get the best quote.