Voice search and AI assistants like Siri, Alexa, and Google Assistant are transforming the way people search for information. Instead of typing short keywords, users now ask full questions, which means PPC strategies need to adapt. If you want your ads to stay competitive, here’s how to optimize your PPC campaigns for voice search in 2025.
1. Use Conversational Keywords
People speak differently than they type. Instead of searching “best marketing agency London,” they’ll ask, “What’s the best marketing agency near me?”
✅ Focus on long-tail, natural phrases in your keywords.
✅ Optimize for question-based queries (e.g., “How do I run a PPC campaign?”).
✅ Structure ad copy in a way that answers voice search queries quickly.
2. Optimize for Local Searches
Most voice searches are location-based, meaning users look for services near them. To capture local traffic, make sure your PPC ads:
✔ Include location-based keywords (e.g., “best PPC agency in London”).
✔ Have Google Business Profile fully optimized.
✔ Use location extensions to increase visibility in mobile searches.
3. Leverage AI and Smart Bidding
Manual bidding is becoming less effective as search engines prioritize AI-driven ad placements. To stay ahead:
🔹 Use Google’s automated bid strategies like Target CPA and Maximize Conversions.
🔹 Analyze voice search data to refine your PPC strategy.
🔹 Experiment with responsive search ads that adjust to user behavior.
4. Make Landing Pages Voice Search-Friendly
Voice search users expect quick, clear answers. Your landing pages should be:
🚀 Fast-loading—Google prioritizes pages that load in under three seconds.
🚀 Mobile-friendly—Most voice searches happen on smartphones.
🚀 Well-structured—Include FAQs that match voice search queries.
5. Use Smart Ad Extensions
Ad extensions enhance your PPC ads by adding useful details directly in the search results. For voice search, use:
🔹 Call extensions so users can call with one tap.
🔹 Structured snippets to highlight key services.
🔹 Location extensions to boost visibility for local searches.
Final Thoughts
As voice search and AI assistants become more advanced, optimizing your PPC campaigns for natural language and local intent is key. By using smart keywords, AI-powered bidding, and well-optimized landing pages, you can drive better results. If you need expert help, partnering with a PPC agency in London ensures your campaigns stay ahead of the curve.
