Introduction
Although creating a high quality podcast is elementary if one is to come up with a good one he or she needs to market it right. The right marketing plan guarantees that your podcast goes from having zero audiences to having a viral pattern. Here’s how to craft one:
1. Understand Your Audience
Targeted marketing is vital for any business because it guarantees that everybody who sees the marketing message is targeted.
Characterize demographics such as age, interests and the way they listen.
For example, you could utilise Google Analytics or Spotify for Podcasters.
Create listener profiles for marketing content.
2. Set Clear Goals
Ask yourself what the success paradigm for your podcast would be.
Conduct SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) Set SMART goals (Specific, Measurable, Achievable, Relevant and Time bound). For instance “Increase the number of subscribers by 500 within a period of 3 months.”
It is important to apply download rates, viewership time / watch time and other similar key performances indicators.
3. Build a Strong Brand Identity
Your podcast brand is your impression when anyone gets to listen and learn from you for the very first time.
Choose appropriate colors and styles of the logo; make the covers similar in art style.
Create one catchy slogan or phrase, to encapsulate the reason behind your podcast.
Select the right flavor for audio and visual content of episodes and materials used in advertising.
4. Optimize Your Podcast for SEO
Ensure you make your show accessible on the internet.
It is also good to incorporate related words in your podcast’s title, description and episodes.
Notes: Take specific show notes with appropriate time marks and tag words to increase the likelihood of their being found.
Finally, you can submit your podcast to directories that help it reach out to a larger audience, these include; apple podcast, spotify and stitcher.
5. Leverage Social Media Platforms.
Podcasting has the power to ensure that your social media platforms are noticed.
Set up accounts specifically for your show on Instagram, on twitter, and on Facebook as well.
Post episode teasers, audiograms, and posts that show the behind the scenes of your podcast.
Engaging the daily trending hashtags will make your updates visible to new audiences within related communities of interest.Harmonizing the productivity.
6. Collaborate with Guests and Influencers.
Build a bigger base for your work by associating with other people.
For instance, you can invite experts or influencers from within that audience to increase your reach to them.
You simply have to ensure that the guests you invite will help advertise the episodes they are part of.
In addition to that, think of partnership with other people that create podcasts in the similar subject.
7. Repurpose Your Content
Increase the efficiency of each episode by using the material.
Convert it to a blog post, infographic, a YouTube video among others.
Post short audios or voice messages, as well as short quotes to get new followers.
Keep the top moments of several weeks in different “best of” episodes for both the new audience and the old fans.
8. And What is as Important to Engage Directly with the Clients?
Sustaining listener engagement is important in ensuring that those identified shifts are achieved.
You can offer several opportunities for the live Q&A session or live stream and engage with the audience.
Some of the ways on how to get audience participation include; Conducting surveys or asking the audience to participate in a poll through social media.
Advertise your podcast by creating a Facebook group or a subreddit, if one doesn’t already exist for it.
9. Promote Consistently
If you expect to build a constantly growing audience, you must post content regularly and consistently.
Introduce episodes at convenient intervals to ensure that the audience listens to them.
Subscribers receive newsletters with updates, brief previews of episodes, or other materials that might be of interest.
Socilla: Use paid promotions or ads in order to reach more people.
10. Track Performance and Adjust
From that I come to the conclusion that you should always assess the efficiency of your marketing tactic.
Podtrac or Chartable can be utilized to monitor the various podcast statistics.
Learn what aspects of the episodes helped achieve high performance and mimic it.
Be prepared to shift — modify how you are presenting to the audience in response to audience interaction and reaction.
Final Thoughts
Marketing your podcast is a constant that must always be invested time and ideas. Once you know your target demography, enhance the pod cast for visibility and use the available promotional chasers; then your pod cast becomes a busy channel.
For more detailed information go through The Podcast Marketing Plan in The Nextrack.
