“As pointed out by Notton and Pickering, with predictive analytics, marketers would like to know how customers would like a future marketing campaign, and also determine the most efficient way of working. ”
The present business environment means that there is a need to know who is out there in the market who would be interested in your products or services and this may not be very easy in the present era of globalization and increasing competition. This is quite apparent that with the existence of internet marketing it has led to the availability of more serious competition for leads than before. It is at this time where predictive analytics comes into the picture, and this is a very powerful tool which can help boost your lead generation thus making it easy to identify the better leads.
