Nicotine addiction can lead to intense cravings that seem nearly impossible to resist. Hypnotherapy to quit smoking helps by addressing these cravings at their source—within the subconscious mind. The therapist may use techniques such as guided imagery, where the client visualizes themselves as a non-smoker or envisions the negative consequences of smoking. These techniques help reduce the intensity of cravings and make it easier for individuals to resist the urge to smoke.