This statistic is important enough for organizations to focus on a strategy for building their employer brand. A positive employer brand attracts the best talent and, in a candidate-driven market it can be a decisive factor to become the employer of choice. Employer branding is both, your reputation among the job seekers and your current workforce. For example, your marketing team is doing a fantastic job of selling your product or service, but your HR team is struggling to acquire or retain talent, you should take it as a sign to looking into your employer brand.
https://www.taplowgroup.com/insights/blogs/how-does-employer-branding-work
