Data analytics helps businesses improve ROI by enabling data-driven decision-making, enhancing operational efficiency, and identifying growth opportunities. By analyzing large volumes of data, businesses can uncover insights into customer behavior, market trends, and performance metrics. This allows for better-targeted marketing, optimized resource allocation, and reduced costs. Predictive analytics helps anticipate future trends, reducing risk and improving strategic planning. Additionally, real-time analytics enables quick adjustments to business processes, improving agility and responsiveness.