Colour significantly affects how people behave as shoppers, with different shades prompting various feelings and actions. In the clothing industry, the colours of garments can appeal to different groups of buyers. For example, red is linked with excitement and passion, making it suitable for evening wear and sports clothes. Conversely, blue suggests calmness and trust, so it is often chosen for business and casual outfits. Some of the top clothing manufacturers in India also use the psychology of colour to improve the shopping experience.
