Shopify is among the most popular platforms for e-commerce businesses of all sizes. Also, most eCommerce businesses have their store on Shopify. But as your business grows, you may need to get it upgraded. This is where the role of Shopify Plus comes as it states itself as an omnichannel enterprise platform. So, businesses often need clarification on Shopify and Shopify Plus. In this article, we will explore Shopify vs Shopify plus, so that you can make robust decision among which is perfect for your business requirements.
Understanding Shopify
Shopify is SaaS-based platform that provides a wide range of features to develop an eCommerce website for small and medium-sized businesses that develop interactive Shopping experience. Also, the most vital part is that Shopify do not limit businesses to online stores, but instead it connects traditional brick and mortar stores with POS functionality.
Also, businesses that invest in Shopify eCommerce development get a one-stop solution to optimize and manage their inventory, products, Shopping cart, shipping and payment processing-basically all their ecommerce operations.
Understanding Shopify Plus
Shopify plus is an extended version of the basic Shopify platform suitable for high-volume and fast-growing businesses. It is an enterprise eCommerce solution that comes with a significant suit of features like centralized dashboard for inventory management and products, advanced tools for social eCommerce, optimization options, and detailed reporting. These tools entitle businesses with flexibility, scalability, and personalization capabilities.
As today’s clients prefer customization over a usual Shopping experience, Shopify plus provides support and extensive personalization functionality that allows enterprises to personalize every factor of a client’s buying journey. This allows them to create tailored and unique storefronts that streamline with their brand identity and client preferences.
Shopify vs Shopify Plus : Feature Comparison
When comparing Shopify Plus vs. Shopify, businesses must consider various factors to help them make an informed decision. Let’s discuss these factors in detail.
1. Customization and Control
One of the key parameters in Shopify vs Shopify plus is the level of personalization and control that each and every of them provide. Shopify provides restricted access to the code and comes with a theme editor that offers a seamlessly drag and drop interface fro personalizing pre-built themes.
In contrast, Shopify plus development provides overall complete control over your online with unlatches flexibility with APIs, external tools, and Applications. It also offers a liquid theme where one can totally personalize the look and feel of the store to streamline with the brand identity.
Which is Suitable?
Shopify is suitable for businesses seeking a balance between ease of use and customization within predefined parameters. Whereas Shopify Plus suits businesses requiring complete control over every online store aspect, including unique designs, complex workflows, and custom integrations.
Centralized Dashboard
For the eCommerce business that operates multiple stores, Shopify may lack features to organize and manage them all, as it may need you to have separate subscriptions and independent management. Therefore, in this case, Shopify plus may be a better option as it offers a centralized dashboard to easily optimize and manage all Shopify stores from a single source of truth.
Which is Suitable?
While Shopify is best for businesses managing a small number of individual stores with distinct branding and product offerings, Shopify plus suites those organizing and managing multiple stores that can be easily slubbed under single entity while making sure that each brand’s distinct needs are well maintained.
Also, consult the color wheel to learn which shared may work well together and are aesthetically pleasing. Play around with different color combination of graphics, fonts, and colors till you reach a design that represents your brand. In the end, don’t forget to recheck on your order samples to better understand the actual appearance and product quality.
3. Analytics and Reporting
Another major difference between Shopify and Shopify plus is the access to analytics and reporting options. Standard Shopify gives access to a dashboard that can track top products, referrals, sales, and basic landing page performance.
Whereas, the Shopify plus plan gives more tools for analyzing and real-time insights into user behavior and store performance. You can easily access and implement current market trends into your business strategy before your competitors. This will give you a competitive advantage and help boost your sales.
Which is Suitable?
Shopify is ideal if your business needs basic data to understand overall performance identify trends. Also, If business need detail data analysis Shopify plus is more suitable as it provides tailor marketing strategies, helping to make robust data drive decisions.
4. Add on Integrations
Your store may need more tools and APIs to automate the process and functionality to give a seamless experience to your clients. Shopify’s standard plan provides some automation tools and APIS. Whereas Shopify Plus experts can help you customize and integrate more APIS, tools, and other services per your business requirements.
Which is Suitable?
If your eCommerce platform needs to connect and integrate with more APIs and tools, Shopify Plus can be an ideal choice. You can also go with Shopify if the platform does not require more integrations.
Additionally, consider incorporating marketing into your strategy to boost more traffic to your Shopify store. Influencer marketing allows social media influencers and stars to share promote, and product your brand to their audience. Also, select influence that fits with your product category, so that you can reach out their audience which is similar to your target audience.
5. Comprehensive Checkout Control
Shopify has limited businesses with minimal control and customization. Shopify plus enables them to take comprehensive control of the checkout process. With the help of Shopify experts, they can develop tailored checkout processes, making sure it appeals to clients and keeps your brand positioning intact.
Also, Comprehensive checkout control is among the best features of Shopify plus. It helps to streamline the payment process while offering clients different payment options and Shipping rates depending on conditions like location and cart value.
Which is Suitable?
Shopify is suitable for small businesses with a basic checkout process, while Shopify Plus is the best option for businesses that need a totally customized checkout process.
6. Pricing
The best thing about Shopify pricing is that you don’t have to pay extra for hosting. Here are the different plans available for Shopify:
Shopify Lite: $9 per month
Basic Shopify: $29 per month
Shopify: $79 per month
Advanced Shopify: $299 per month
shopify Plus costs $2000 monthly, in addition to other costs such as online store development costs, transaction fees, third-party services, and add-ons.
Which is suitable?
If you are a beginner and have just started your e-commerce business, you can go with Shopify. If you want to upgrade your online store, you can go with Shopify Plus.
Summing Up
While millions of businesses select Shopify to develop and build a robust eCommerce website, Shopify plus development provides extended functionality. If you are also confused between Shopify vs Shopify plus, we would recommend you analyze all the features to pick the option that best suits your needs and requirements. You can also hire Shopify experts, who will help you to select the correct option and handle the development and deployment process.
