Meticulous Research®, a leader in market intelligence, has released a new report titled, Healthy Snacks Market by Type (Cereal & Granola Bars, Nuts, Meat, Biscuits, Cookies), Product Claim (Gluten-Free, Low-Fat), Packaging Type (Wraps, Boxes), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores) — Global Forecast to 2029. The report predicts that the global market for healthy snacks will reach $152.08 billion by 2029, expanding at a compound annual growth rate (CAGR) of 6.5% from 2022 to 2029.
The report identifies several factors driving this growth, including a rising emphasis on health and wellness, growing demand for functional foods, and the increasing popularity of convenient, on-the-go snacking options. The report also highlights emerging economies in regions such as Latin America, Asia, and the Middle East & Africa as significant growth areas, especially as online sales channels continue to expand rapidly.
Despite these positive trends, the report also notes some challenges that could limit market growth. These include the higher cost of healthy snacks relative to conventional options and the fluctuating prices of raw materials, which can pose risks to manufacturers.
The market is divided into segments based on type, product claim, packaging type, distribution channel, and region, with a thorough analysis of key competitors and market conditions at the country level.
In the type segmentation, the market includes cereal & granola bars, nuts & seeds, dried fruits, meat snacks, biscuits & cookies, trail mix snacks, and other healthy snack options. The cereal & granola bars segment emerged as the leader in 2022, driven by increasing consumption of healthy packaged foods, shifting dietary habits, the expansion of convenience stores, and the rising incidence of lifestyle-related diseases such as diabetes, cardiovascular issues, and obesity. Conversely, the meat snacks segment is expected to grow rapidly during the forecast period, driven by a growing global appetite for meat, a preference for protein-rich, savory snacks, and increasing consumer health consciousness.
The product claim segment is categorized into gluten-free, low-fat, sugar-free, and others. The gluten-free segment led the market in 2022, fueled by rising cases of celiac disease, the health benefits associated with gluten-free products, the increasing prevalence of irritable bowel syndrome (IBS), and growing demand for gluten-free snacks among millennials. This segment is expected to maintain its growth momentum, supported by increasing awareness of gluten-related health issues and the growing incidence of celiac disease.
The packaging type segment includes wraps, pouches, boxes, and other packaging formats. Wraps dominated the market in 2022, driven by the demand for convenient, on-the-go snacks that fit into busy lifestyles. The expanding food packaging industry has also contributed to this trend, with wraps being favored for their ability to keep food fresh and warm, as well as their ease of storage. The boxes segment is expected to grow significantly during the forecast period, driven by its cost-effectiveness and the rapid growth of e-commerce.
The report also segments the market by distribution channel, including supermarkets & hypermarkets, convenience stores, specialty stores, online channels, and others. Supermarkets & hypermarkets held the largest share in 2022, driven by their role as the primary retail outlets for healthy snacks. Consumers tend to prefer these stores due to their convenience, accessibility, and wide product selection. However, the online channels segment is expected to grow the fastest, driven by the increasing preference for personalized shopping experiences, the convenience of online shopping, greater discounts, and a broader range of products available online.
In terms of geography, North America led the healthy snacks market in 2022, thanks to its well-established food industry, increasing health awareness among consumers, a high prevalence of celiac disease, and rising demand for gluten-free and clean-label snacks. Changing consumer habits, such as replacing traditional meals with smaller, nutritious snacks, are also contributing to the markets growth. In North America, the U.S. has emerged as the largest market, driven by a preference for convenience foods, evolving household structures, and a growing interest in unique and healthy snack options. The rising incidence of lifestyle-related diseases such as obesity, cardiovascular conditions, and diabetes has spurred demand for healthier snack alternatives, making the U.S. a key market for healthy snacks.
Key Players
The key players operating in the healthy snacks market include General Mills, Inc. (U.S.), Mondelēz International, Inc. (U.S.), Nestlé S.A. (Switzerland), Unilever PLC (U.K.), Kellogg Company (U.S.), Tyson Foods, Inc. (U.S.), The Hain Celestial Group, Inc. (U.S.), Hormel Foods Corporation (U.S.), B&G Foods, Inc. (U.S.), Del Monte Foods Inc. (U.S.), PepsiCo, Inc. (U.S.), KIND LLC (U.S.), Danone S.A. (France), and Select Harvests Limited (Australia).
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Key Questions Answered in the Report:
- Which are the high-growth market segments in terms of type, product claim, packaging type, distribution channel, and geography?
- What is the historical market size for healthy snacks across the globe?
- What are the market forecasts and estimates for the period 2022–2029?
- What are the major drivers, restraints, opportunities, and challenges in the healthy snacks market?
- Who are the major players in the market, and what are their market shares?
- Who are the major players in various countries, and what are their market shares?
- How is the competitive landscape for the healthy snacks market?
- What are the recent developments in the healthy snacks market?
- What are the different strategies adopted by the major players in the market?
- What are the key geographic trends, and which are the high-growth countries?
- Who are the local emerging players in the healthy snacks market, and how do they compete with other players?
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