GAP CUSTOMER SERVICE BEST QUALITY BEST PRICE youmobs 7 months ago To democratize fashion and make shopping fun again Haas referred Fisher to Bud Robinson, his Director of Advertising, for what Haas assumed would be a quick refusal. Instead, Robinson and Fisher carefully devised a legal test plan for what would become The Gap (named by Don’s wife Doris Fisher). The name was a reference to the “generation gap.” The COVID-19 pandemic response has affected Gap Inc. significantly. In August 2020, the company announced that it, alongside its Banana Republic brand, would close over 225 store locations.