The global functional shots market size is expected to reach USD 2.06 billion by 2030, exhibiting a CAGR 14.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising consumer awareness regarding preventive healthcare-due to the increasing prevalence of various diseases and fast-paced, hectic lifestyles-is driving individuals to seek convenient and nutritious food options. Functional shots are developed using various natural and functional ingredients, such as adaptogens, antioxidants, and vitamins, which help meet the growing demand for preventive health measures and wellness solutions.
According to an article by BNP Media’s Beverage Industry, rising consumer awareness is driving significant growth in the gut-health beverages segment. There is ample opportunity to educate consumers about the distinctions between pro- and prebiotics, allowing brands to deepen consumer understanding and foster informed choices among those seeking digestive health solutions. For instance, in November 2019, Good Culture, a dairy brand of clean-label products, announced the launch of its Wellness Probiotic Gut Shots to gain an advantage in the emerging market of probiotic shots by merging them with functional ingredients.
Functional Shots Market Report Highlights
- Energy functional shots captured 40.6% of global revenue in 2023. This strong demand is driven by rising health awareness, the growing need for quick energy boosts, and the popularity of convenient, portable beverage options.
- Sales of functional shots through online channels are projected to grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2030. This growth is fueled by consumers’ increasing preference for the convenience and ease of online shopping, which is boosting the online segment within the market.
- The market in North America held 31.7% of global revenue in 2023. The market’s growth in this region is largely driven by the increasing prevalence of physical activity, as more individuals adopt active lifestyles and seek convenient, effective solutions to support their health and fitness goals.
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Consumer trends and preferences in the market have undergone significant shifts in recent years, driven by a growing emphasis on holistic wellness and personalized nutrition. Consumers increasingly seek functional shots formulated with natural, plant-based ingredients, free from artificial additives and preservatives. They are also gravitating toward functional shots such as ginger shots and beetroot shots that offer multiple health benefits, such as immune support, stress relief, and cognitive enhancement. These trends reflect a desire for convenient solutions to address various aspects of consumer well-being.
According to the National Center for Biotechnology Information (NCBI), ginger exhibits promising preventive properties against chronic diseases like hypertension and coronary heart disease (CHD) while also contributing to enhancing overall immune system function. A study by NCBI indicates that increasing daily ginger intake by 1g as part of a balanced diet may offer these preventive advantages. Moreover, ginger is an antibacterial and antiviral agent, an antioxidant, an anti-inflammatory compound, an antinausea agent, and an anticancer agent, further supporting its role in promoting well-being and disease prevention.
List of Key Players in the Functional Shots Market
- Living Essentials Marketing, LLC
- For Goodness Shakes Ltd
- Unrooted Drinks
- Beet It Sport
- PepsiCo (KeVita)
- Arizona Beverages USA
- Suja Life, LLC.
- Hawaiian OLA
- Pressed Juicery
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We have segmented the global functional shots market based on product, material, distribution channel, and region.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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